Last Update 15.12.2016

About the Book

The point is to make a point
Oldrich Hlavsa — typographer

Barbora Toman Tylováed.

For the first time, a publication summarizes the extensive graphic works of an author, whose work is an important chapter in the history of Czech graphic design of the late 20th century.

In his works, Oldrich Hlavsa (1909 – 1995) focuses especially on the typographic design of books. With the number of designed books, amounting nearly two thousand, he significantly formed the view on creation, function, and purpose of books. He is a follower of Czech avantgarde, works of Karel Teige and Ladislav Sutnar, but through his typographic work the constructional and functional elements get a new meaning.

He left a deep imprint on the history of graphic design with his four publications about fonts, illustration, and books.

His Typograficka pisma latinkova was published in 1957, followed by its English translation A Book of Type and Design published three years later. Three volumes of Typographie were published in 1976, 1981 and 1986. Oldrich Hlavsa was a member of a number of international applied graphic art institutions and committees, he took an active part in work of various international book culture and typography juries; he presented his work both at home and abroad. The quality of his work repeatedly received many local and international awards. For many years, he would take the top places at the competition for the most beautiful Czechoslovak book, and in 1991, he received the prestigious Gutenberg prize of Leipzig, as recognition of his extraordinary lifetime work in book art.

The extensive monograph starts with studies of Barbora Toman Tylova, Jan Rous, and Iva Knoblochova. The following pictorial part describes the essential milestones of Hlavsa’s innovative and unique art work, which is relatively and comprehensively described in the bibliography of Hlavsa’s book and magazine work. The publication is accompanied by a summary of Hlavsa’s theoretical articles, interviews, and reviews of his work, and Hlavsa’s correspondence with reputable Czech and foreign figures in the 20th century design (L. Sutnar, A. Frutiger, H. Zapf).

Barbora Toman Tylova is also the author of the publication's graphic design. It is published by Akropolis publishing house in cooperation with the Academy of Arts, Architecture & Design in Prague, with generous support of the City of Prague, Ministry of Culture of the Czech Republic, company Fedrigoni, and Typodesign publishing house.


Czech Grand Design Nomination 2015

Czech Grand Design Nomination 2015

Hlavsa’s monograph by Barbora Toman Tylova is on the shortlist for the Czech Grand Design 2015 Award in the Graphic Designer of the Year category. “There are a total of 134 projects and authors nominated for the 2015 awards. This just proves the high quality of the Czech design,” says Jana Zielinski, More a member of the Czech Grand Design committee and Director of Designblok.
For more info click here Less

Hlavsa in the Forbes

Hlavsa in the Forbes

The March issue of the Forbes 2016 magazine featured a text titled Czech Beauty (authors: Michael Mareš, Dominika Bártová, Kristýna Greplová). The authors chose “six things and their creators to demonstrate that even emerging Czech design can successfully compete on a world scale.” Thank you for including us in such a powerful and lovely selection!

Gold at the Top Fedrigoni Awards 2016

We are celebrating again! Hlavsa's monograph has reached yet another success, this time at the Fedrigoni Top Awards 2016 where it won the gold medal in the “Book” category. The ceremony took place at the Design Museum in Barcelona, Spain, where the winning works were exhibited More under the title Excellence in paper.
For ten years, Fedrigoni has been organizing its own competition with individual categories for books, visual identity, labels, packaging design, and HP Indigo Digital Printing, where designers and typographers can register their work on Fedrigoni's papers. We used two types of paper in the monograph: Freelife Vellum White 140g and Woodstock Grigio 120g.
Chiara Medioli, Marketing Director of Fedrigoni, said: “This year, our competition has reached a new milestone with more than a thousand contributions from around the world, from large international brands to small local companies.”
Fedrigoni is one of the leading international companies in the field of manufacturing and selling various types of paper. It is the market leader in Italy and Europe, in terms of total turnover in the production and marketing of special papers for graphic applications.
We thank Fedrigoni for this wonderful prize and especially for their generous support, thanks to which the monograph could be printed on such beautiful and luxurious papers. Paper is the physical body of a book, one of its basic building blocks, and its quality plays a crucial role for the whole perception of the publication, text, and reproductions. Thanks to Fedrigoni's beautiful material, Hlavsa's work, as well as the monograph, could be designed and printed exactly as we wanted, without any compromise.
More information here Less

TDC 2015 Certificate of Excellence!

Certificate of Excellence TDC!

The Type Directors Club is the leading international organization whose purpose is to support excellence in typography, both in print and on screen.
Founded in 194 6and till now TDC is highly respected within the design community. Some of the industry’s leading practitioners, the TDC’s earliest membership included More Aaron Burns, Herb Lubalin, Hermann Zapf and Oldrich Hlavsa. We are deeply honoured, by receiving TDC Certificate of Excellence 2015! „Jde o to, aby o něco šlo“ book is now included in the Annual of the Type Directors Club, Typography 37 (Fistly published in 1979), and will also be shown at the 62nd Awards Exhibition (TDC62) in New York City. Besides being exhibited in New York City, the winners will also be included in 8 exhibitions that will take place all over the world: in the United States, Canada, China, England, France, Germany, Japan, Poland, Russia, South Korea, Spain, Taiwan, Thailand, and Vietnam. You can find more about TDC here
You can buy the thirty-seventh annual TDC 2015,here Less

Nomination for Magnesia Litera Award

Nomination for Magnesia Litera Award

“Typography Anywhere You Look” or our publications about Hlavsa, made it into the final shortlist of Magnesia Litera competition in the Publishing Achievement category. Thank you very much!

You can watch the nominations here here

Nomination jingle here

The Most Beautiful Czech Book of 2015

Winner of the Most Beautiful Czech Book of 2015

The tradition of the Most Beautiful Czech Book competition started more than 50 years. Oldřich Hlavsa, besides receiving numerous awards for his work, was also a member of the jury several times. For the past two years, the results announcements took place in the Summer house Hvězda in Prague. This year, More Kateřina Šedá and Adam Macháček were the authors of the event creative idea and design concept.
The jury evaluated Hlavsa’s monograph with the Typodesign Club Award and the Vojtěch Preissig Prize for the Graphic Design and the Prize of the Union of Print Professionals went to Typodesign printing house. Thank you!
We recommend to read Karel Haloun’s text about the competition (in Czech only) Less

Ed Awards Gold!

Zlato na Ed Awards!

Since 2007, leading figures of contemporary graphic design and typography, publishers, journalists, editors and academics have been coming together as members of the jury of the prestigious Ed Awards – European Design Awards. Together, they evaluate and recognize the best examples of More communication design in Europe submitted by participants across the continent.
Every year, the European Awards Ceremony takes place in another city. This event is widely recognized as one of the most important in the field of communication design. It is, among other things, an ideal opportunity to connect people with common interests to get to know each other and to inspire each other.
The ceremony for the winners of the ninth year of the competition was held on May 21st at the Musik und Theater (MuTh) in Vienna. And we are very excited that Hlavsa’s monograph won the gold in the Art Catalogue category among such great and amazing competition! Great thanks to the Ed Awards jury for an unforgettable evening! Less

PechaKucha Night Prague

PechaKucha Night Prague

We presented the creative proces behind Hlavsa’s monograph from a slightly different angle at the PechaKucha Night in the Aero Cinema in Prague on June 15th 2016. The 49th event, including a nearly heart attack scene featuring Barbora Toman Tylová, can be seen here.

Hlavsa’s monograph as a present

Hlavsova monografie jako dárek

Grain Edit is a California based blog about design from the 1950s to the present. Dave Cuzner (founder and senior editor), Ethan Davis (editor) and Grace Danico (editor) bring inspiration and information to anyone interested in design. This year, among other titles, they recommend “Jde o to, aby More o něco šlo” as a Christmas present. We were quite excited that Hlavsa’s monograph was noticed and appreciated by Grain Edit! Less

At the Hanging book

At the Hanging book

“They have something in common, both of them are fanatical, otherwise such a book could not arise.“ Today's guests, Rostislav Vaněk and Martin T. Pecina, about A lifelong typographic work of Oldrich Hlavsa (1909–1995) and five-years work of Barbora Toman Tylová, the book named “Jde o to, aby o něco šlo”.

Cultural Events

Cultural Events

Editor and graphic designer of Hlavsa’s Monograph “Jde o to, aby o něco šlo” on the Cultural Events at 9:28.

iDnes Book Review

iDnes Book Review

A monograph is a must for anyone who seriously thinks about graphic design. And also pleasant reading and pictures browsing for everyone else. More

Czech Radio The Word About Design

Czech Radio The Word About Design

Typographer Oldřich Hlavsa — a fascinating story of Czechoslovak book culture. With Barbora Toman Tylova we are listing throught her monograph summarizing typographical and graphic work by Oldřich Hlavsa.

Photos from the Book Launch

Book Launch

Watch the photos from the launch of Oldrich Hlavsa´s monograph The Point Is to Make a Point, Oldrich Hlavsa – typographer si můžete prohlédnout here.

Copyright Rasto Blasko

Thanks to everyone who came in for such a great evening!

Book Launch

Book Launch

After nearly five years of hard work, the result is finally here! We are launching the first Oldrich Hlavsa’s monography, The Point Is to Make a Point, Oldrich Hlavsa – typographer, in Café Jedna, in Veletrzni Palac, on 8 October 2015, at 18h00. The book contains 600 pages and about More 2000 reproductions. You will be hosted not only by the project editor, Barbora Toman Tylova, but also by all the others participating on the creation of this book. They all look forward to your response. Hlavsa’s monography will be launched by PhDr. Pavla Pečinková. You can also buy this book at this event. Come and join us because the point is to have a party! Café Jedna, Dukelskych hrdinu 47, Praha 7 – Thursday, 8 October 2015, 18h00 Less

Tabook 2015

Tabook 2015

The pre premiere of Oldrich Hlavsa’s monography! We warmly invite fans of Oldrich Hlavsa’s work to the book festival Tabook in Tabor, which takes place before the official launch of this book in Prague in the first week of October. Tabook in Tabor is the very first chance to see More and buy our book. You can find it the the Akropolis publishing house and the Academy of Arts, Architecture and Design in Prague. Less

Look Inside

Contacts and Distribution


Academy of Arts, Architecture and Design in Prague

náměstí Jana Palacha 80, 116 93 Praha 1
tel. +420 251 098 111,

Filip Tomáš — Akropolis

Horní náměstí 170/24, 746 01 Opava
5. května 1338/43, 140 00 Praha 4 — Nusle
tel. +420 222 360 991, e-mail:,



prodejna VŠUP — Galerie UM, nám. Jana Palacha 80, 116 93 Praha 1

Kosmas, s. r. o.

Lublaňská 693/34, 120 00 Praha 2


Terronská 40, 160 00 Praha 6 — Bubeneč
e-shop: s. r. o.

Naskové 3, 150 00 Praha 5
tel.: +420 728 619 995

DOX Prague — Bendox Bookstore

Poupětova 1, 170 00 Praha 7

Galerie Středočeského kraje (GASK)

Barborská 51—53, 284 01 Kutná Hora
tel. +420 725 377 433

Klub Za starou Prahu, o. s.

Mostecká 56/1, 118 00 Praha 1 — Malá Strana

Moravská galerie v Brně

Husova 18, 662 26 Brno

NG Knihkupectví – Koenig Books

Veletržní palác, Dukelských hrdinů 47, 170 00 Praha 7
Út—Ne 10—18 h
tel. 224 301 238


Veverkova 5, 170 00 Praha 7
tel. +420 777 847 048 / +420 777 183 257

Uměleckoprůmyslové museum v Praze

Ulice 17. Listopadu 2, 110 00 Praha 1
tel. +420 251 093 111

Vydavatelství a nakladatelství Aleš Čeněk, s. r. o.

Kardinála Berana 1157/32, 301 00 Plzeň

Sylva Macková Ediční oddělení

Vysoká škola uměleckoprůmyslová v Praze

nám. Jana Palacha 80, 116 93 Praha 1
tel. 251 098 121
mobil 739 304 051